Wednesday, January 13, 2010

Jan. 14: Noah Alper at Osher Marin JCC

Posted By on Wed, Jan 13, 2010 at 1:23 PM

Noah Alper knows a thing or two about business. After all, he sold the small little Berkeley bagel company that he founded, Noah’s Bagels, for $100 million. His story, of once failing at business by trying to sell Israeli products to born-again Christians to his current success, is told in Alper’s Business Mensch: Timeless Wisdom for Today’s Entrepreneur. Detailing in frank honesty his humble beginnings, his mental breakdown in college, his determination to come back stronger and, in the words of God to Abraham, to “go forth,” Alpert writes a series of chapters each with different guiding rules for business. Locals who miss the “old” Noah’s Bagels will find out why the offerings at Noah’s changed after Alper sold the business (i.e., no longer Kosher), and those looking to start their own business will find plenty of real-life advice. Alper appears to discuss the book on Thursday, Jan. 14, at the Osher Marin Jewish Community Center, 200 N. San Pedro Road, San Rafael. 7pm. $12–$16. 415.444.8000.Gabe Meline
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