Wednesday, June 27, 2012

June 29: Pink Ribbons, Inc. at the Rafael Film Center

Posted By on Wed, Jun 27, 2012 at 11:07 AM

ribbons.jpg
In the early ’90s, Charlotte Haley began a grassroots movement to increase breast-cancer awareness. She attached salmon-colored ribbons to her mailers, a campaign that attracted skin-product giant Estée Lauder. Haley sent away the company’s reps, wanting nothing to do with cause marketing. Estée Lauder responded by creating the pink ribbon, kicking off the co-opting of breast-cancer fundraising by corporations and untrustworthy charities. Such is the story of ‘Pink Ribbons, Inc.,’ a documentary following the money trail of breast-cancer fundraising in the age of the Susan B. Komen / Planned Parenthood drama and middle-school boys flaunting “I Love Boobies” bracelets. The film opens Friday, June 29, at the Christopher B. Smith Rafael Film Center. 1118 Fourth St., San Rafael. $10.50. 415.4554.1222.

Comments

Subscribe to this thread:

Add a comment

More by Jay Scherf

Latest in Boho Beat

Find It

Submit an event

Facebook Activity

Copyright © 2014 Metro Newspapers. All rights reserved.

Website powered by Foundation