When the words “Playboy magazine” are uttered, the face that comes to mind is Hugh Hefner’s, the publication’s storied founder. But Hefner wasn’t alone when he started the company in 1953. In fact, he didn’t even come up with the name for the magazine. That honor belongs to Hef’s friend and co-investor Eldon Sellers. As well as naming the iconic Playboy, Sellers was a major factor in the early success of the company, investing and guiding the entrepreneurial avenues that led to Playboy’s astounding success. Now a North Bay resident, Sellers talks in person on the “Business of Playboy,” Friday, Feb. 28, at Loveable Rogue bookstore. 867 Grant Ave., Novato. 7pm. $7. 415.895.1081.