Well, that was quick! Due to a constant flood of listener complaints to the station over his untimely layoff, local radio veteran Steve Jaxon will return to host The Drive on KSRO starting next week.Laid off three weeks ago by the East Cost owners of Maverick Media, KSRO’s parent company, Jaxon said today that he and station management have agreed to a win-win model to keep Jaxon’s timely variety of daily interviews on the air. “I’m bringing my own sponsors, the same way we do our Swingin’ With Sinatra show with KJZY,” he told me today. “It’s not costing KSRO anything.”
The show’s format will stay exactly the same, in the same time slot, from 3-6pm. Right-hand man Mike DeWald will stay on as producer. The Drive’s focus might occasionally expand to the greater Bay Area and state, but Jaxon says there’s no way he’ll ignore “all the major Sonoma County stuff.”
Mostly he’s excited to be back behind the microphone, humbled by the community support he’s received. “The main story here,” Jaxon says, “is that Sonoma County speaks, and management listens.”
We previously expressed our own disappointment with the situation here, and offered a ridiculous Muffin Street commercial from 1989 to cheer everyone up. We’re glad it worked, and wish Steve the best.
