Darius Anderson, in my opinion, uses the newspapers as advomercials to promote himself and boost his ego, or promote his personal financial interests. The Editors of these papers argue till they are red in the face that they are in control of the editorial content and Darius doesn't influence their converage, but any person of reasonable intelligence when reading these stories, can see right through those statements. Whether the editorial staff has blindly drank the Kool-Aid so long they aren't consciously making editorial decisions, or Darius hands them a memo (or Falk/Hooper) and says "here, run this" one cannot tell.
The Kings Sacramento articles have nothing to do with Sonoma County except that it boosts Darius' ego so he thinks.
The Chateau Sonoma hotel Darius proposes is news in Sonoma but the way Bolling covers the stories in the Index Tribune is an advomercial and they are biased for the success of the project. Both Lynch and Bolling have ownership stakes in the paper and Darius is betting on the completion of the hotel so if the hotel project fails, not only Darius but also Lynch and Bolling will be harmed financially so the inherent conflict of interest is for them not to write anything negative, with hold Letters to the Editor that are not positive, and undermine any offort they do make at covering a balanced approach. Anything covered is countered by negative slams throughout the article so their bias comes out everytime.
Thats OK, the people of Sonoma see right through these efforts and the values of these newspapers is dropping like flies. They are embarrassing Sonoma and themselves but they've sold out so badly anyway, it doesn't matter to them any more.
Speculation in my opinion is he may also be eyeing the KSVY 93.1FM radio and SonomaSunTV station across from the Index Tribune known to be struggling. Current owner Bill Hammett has creditor court cases pending and some interesting real estate transactions recorded this first quarter as well. Darius already bought up the real estate Bank of Marin building 134 W Napa and the parcel behind it all located right beside the Sonoma Sun media empire. Many think he is planning on using the parcels as annex hotel buildings for his Chateau Sonoma.
Also rumored are the 10 Maple Street LLC Jeffrey Freiberg buildings said to be for sale behing the Lynch buildings. He may "go big" on this hotel some say could someday include a casino.
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