Monday, July 20, 2020

Seghesio Family Vineyards Selects Artist for Anniversary Mural

Posted By on Mon, Jul 20, 2020 at 12:46 PM

click to enlarge Artist Angie Mattson's proposed mural, "Night in Zinfandel" will be painted at Seghesio's Healdsburg tasting room later this year.
  • Artist Angie Mattson's proposed mural, "Night in Zinfandel" will be painted at Seghesio's Healdsburg tasting room later this year.
Founded five generations ago, Sonoma County’s historic Seghesio Family Vineyards is preparing to celebrate its 125th anniversary this fall, and in addition to planned parties and events, the winery’s tasting room in Healdsburg will receive an artistic commemoration courtesy of acclaimed artist Angie Mattson.

Mattson is the winner of the Seghesio Family Vineyards’ recent online Anniversary Mural Contest, and her design, “Night in Zinfandel,” won out over hundreds of entries submitted by artists from across the country. Mattson will turn her design into a large-scale art mural at the tasting room later this year.

Mattson’s design is a monochromatic illustration of grape-picking with symbols of nature interwoven throughout. She says it reflects the people, places and values of Seghesio Family Vineyards.

“Since Seghesio is so well-known for Zinfandel, I did a lot of research to get the shape of the leaves and the grapes just right,” Mattson says in a statement. “I also did a lot of research into the flavors of Zinfandel and tried to incorporate those elements into the design. I love the idea that wine is influenced by the land it comes from—the mountains and the sea, the wild herbs, flowers, and plants that grow in and around a vineyard. I wanted to capture the way it feels when you’re in a vineyard and especially at night under the stars when it’s very peaceful but there is still a lot happening—that’s when the animals are coming out and there is some mischief.”

Seghesio Family Vineyards launched the online mural contest in April, and received over 100 submissions from artists of all backgrounds. The entries were viewable online, and visitors were encouraged to comment on their favorite designs, with each comment counting as a vote. The votes were considered when choosing the finalists, along with input from a panel assembled by Seghesio Family Vineyards.

“We were humbled by the outpouring of interest by talented artists across the country who desired to participate in our 125th-anniversary celebration with a mural design inspired by Seghesio’s incredible wines and story,” Stephanie Wycoff, estate director of Seghesio Family Vineyards, says in a statement. “There were many stunning designs, but Angie Mattson’s submission was visually striking and captured the essence of our charm and history with many thoughtful details.”

Contest finalists included acclaimed artists such as Amanda Lynn for her design, “Taste of Life,” Monica Tiulescu for her design, “Zen of Zin,” ELLE for her submission “Vineyards Poetry” and Kimberly Yaeger for her unnamed design. All works can be viewed on the contest website.

Mattson, who also goes by her artist moniker Uto X, is based in Grand Rapids, Michigan. Her art has increasingly been defined as a minimalist folk-art style for the past several years. Also a musician, Mattson began making art by designing merchandise for her band, In The Valley Below, splitting her creative time between music and visual art inspired by her life on the road.

The Seghesio family has been a part of the North Bay’s wine culture ever since Edoardo Seghesio planted his first Zinfandel vineyard in Sonoma County’s Alexander Valley in 1895. Today, the winery’s 400 acres of vineyards in Alexander, Dry Creek and Russian River Valleys produce award-winning Zinfandel and Italian varietals under the direction of winemaker Ted Seghesio.

Due to Covid-19 health and safety restrictions, Seghesio Family Vineyards’s tasting room in Healdsburg is currently opening up its adjacent grove for outdoor wine tastings Thursday through Sunday. Reservations are required and are available on Seghesio.com.

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